Anissha Vijayan

A born storyteller with eight years industry experience, I am most passionate about brand storytelling.

At a time where audiences are watching brands more closely than ever, it has never been so important to implement purpose-led communications strategies.  

I take great pride in my work, putting my passion into everything I do. With this, I aim to inspire, innovate and think creatively.


I am a firm believer that both your personal and work self are whole. So to get to know me fully, you’ll probably need to know these few things about me first.

  • I’m a third culture kid having left my hometown of Singapore when I was nine-years-old. I’ve lived in Vienna, Sydney and now Melbourne.
  • I’m a true pisces. I am at my most relaxed when I’m near the ocean
  • I’m an avid reader. My favourite books to date? Perfume by Patrick Süskind, The Tattooist of Auschwitz by Heather Morris and Normal People by Sally Rooney. 
  • I take after my mother and love to cook. A firm believer that strong connections are made over home cooked meals.
  • I consume lots of documentaries. I love true crime and nature documentaries. 
  • In another life, I’d have loved to be a photographer for National Geographic
  • The person I’d love to get stuck on an island with is David Attenborough. He is my hero.
  • I’m a social justice activist at heart. I care very deeply about equality, renewable energy and climate change.


  • Multi-channel communications strategy development
  • Integrated campaigns
  • Brand management 
  • Corporate communications 
  • Stakeholder relations 
  • Media relations
  • Influencer engagement 
  • Event management 
  • Financial acumen / budget management

thrive pr + communications | Nov 2015 – Present
Account Director 

I started my career as an Account Executive rising through the ranks, receiving four promotions in just over four years. With a strong skill set in agency dynamics and with an enviable list of contacts, I now I lead a portfolio clients and devise dynamic creative campaigns for brands. I oversee the the execution of best-in-class communications strategies with strong ROI and within budget. Achievements include: 

  • Marquee client management (admin + finance), strategy development and campaign execution for national brands ANZ Bank and Coles
  • Working closely with the Group Business Director in developing a multi-channel reputation building communications strategy for ANZ Bank post royal-commission 
  • Management and execution of an exclusive product launch event between Optus and National Geographic 
  • Leading four Good Friday Appeal campaigns resulting in record-breaking fundraising results year on year

Our Power, Documentary | March 2015 – Present
Executive Producer

A passion project, my partner and I created an independent documentary following the Hazelwood Mine Fire of 2014 in Victoria’s energy powerhouse, the Latrobe Valley.  Achievements include:

  • Navigating through a political minefield of stakeholders including the community, victims of the fire, mining companies and legal representatives to ensure the success of the film. 
  • Successfully built a strong following and audience from the ground up garnering support from some of the best directors in the business. 
  • The film was an official selection of the acclaimed 2019 Byron Bay International Film Festival and was shortlisted for Best Environmental Film. 

Freelancer | November 2014 – February 2015
Content Editor

Immediately after university, I freelanced as a content editor supporting editors and directors with shaping the narrative of short-form video



RMIT University 2013 – 2013
Bachelor of Media and EducationCommunication (Honours),
Honours Class 2A

RMIT University 2010 – 2012
Bachelor of Communication (Professional Communications)

Primary + Secondary

MLC School, Sydney 2007-2009
International Baccalaureate (IB) Diploma

American International School, Vienna 2000-2007
Primary + High School

Rosyth School, Singapore
Primary School


To get in touch with me please contact me on:

Email: mail [AT]